| | Bloatware

Bundled Software, or as they’re currently known Bundled Apps, is a great idea adopted by OEMs to help demonstrate to users the capability of the device they just acquired. The bundling idea started out with personal computers (PCs) and, eventually, made it to early mobile phones and now to smartphones in a big way. In certain instances, these Bundled Apps are hyped, and even glorified, over the smartphone itself to entice users to utilize the phones more often, in hope of creating a hidden attachment between user and phone. Unfortunately, history tells us that most Bundled Apps miss their mark, with the exception of a few.

So, what’s the purpose behind adding these Apps if they are not essential to the operation of the phone? The simple and short answer is they generate an additional stream of revenue to the OEMs, giving them the ability to lower the selling price of the phone to the end user. This additional revenue comes from App Developers as they invest up front with OEMs to bring their Apps within reach of the end user. From the outset, it sounds like a harmless win-win setup to all: OEMs, App Developers and consumers. In certain markets around the world, even NUU Mobile may bundle Apps to bring quality phones at lower prices to consumers.

If Bundled Apps proved to be of no benefit, they were easily removed by the user. But that action hindered revenue, and to enforce that stream of revenue ecosystem, OEMs have been locking down those Apps. This action makes Bundled Apps harder to remove. An attempt to entice the user to try them out and, maybe, buy one or more Apps. Hence, the birth of Bloatware software, or, anchored-down Bundled Apps. Subsequently, bloatware persistence gave rise to a myriad of countermeasures to remove them. Chief reason is that in certain cases,

    …Bloatware runs in the background and consumes power and resources, consequently, lowering battery life and device performance.

As bloatware removal became very difficult, users fought back in many innovative ways. Just search the Internet for Bloatware Removal and you are certain to get over 100,000 hits. Bottom line, to get rid of bloatware, especially in popular Smartphones, users need to “Root their phones”. Rooting, in brief, means starting from a clean slate, removing the entire OEM software load and replacing it with a “clean and bloatware-free” Android software load. Rooting automatically voids OEMs warranty, as well as carrier support, as it can interfere with the interworking of all delicate subsystems within the smartphone.

Nevertheless, with all this risk, some users still venture out and take a dip in the rooting pond. The results are a mixed bag ranging from problem-free rooting, to phones mired in a swamp of software loops, reboots, or crashes. Rooting a smartphone can be a nightmare! The user is at the mercy of the Internet community, which is very helpful, but not fully committed to warranty their work and suggestions, if things go south during a rooting journey. Owners of rooted devices can end up paying for mistakes that may render their phones useless.

In short, rooting results vary widely and are not guaranteed. The alternative to “rooting” is “OEM Unlocked”. NUU Mobile Smartphones are factory-clean phones. They are factory-unlocked to work on any network. Even when Bundled Apps are present, they are easily removable.

    NUU Mobile Smartphones are built bloatware-free and with a clean Android software load, and can be customized as customers intend to use it.

NUU Mobile Smartphones – Unlocked Phones. Built Better.